Kit email marketing: Best Email Marketing Tool for Business Owners.
In the world of online business, email marketing remains one of the most powerful tools for building an audience, nurturing relationships, and driving conversions. One platform that has consistently stood out in this space is ConvertKit—now rebranded as Kit. With its recent transformation, Kit has added more features and an enhanced app marketplace to support online creators and business owners better and in less time-consuming.
In this post, we’ll explore Kit’s features, how it benefits online businesses, its pricing plans, the built-in apps marketplace, alternatives, frequently asked questions, and a final verdict on whether it’s the right choice for your business.
Table of Contents
What Is Kit?
Kit, formerly known as ConvertKit, is an email marketing platform designed specifically for creators and online business owners. Whether you're a blogger, course creator, YouTuber, SaaS entrepreneur, or digital product seller, Kit provides the tools you need to grow and monetise your audience through email.
With the rebranding to Kit, the platform has gone beyond just email marketing and evolved into a creator marketing platform, featuring tools for not just email campaigns but also automation, commerce, audience segmentation, and third-party integrations via its new App Marketplace.
Key Features of Kit
Here’s what makes Kit a valuable tool for any online business:
1. Visual Automation Builder
Create advanced email sequences using a drag-and-drop interface. You can set up welcome sequences, product pitch funnels, re-engagement campaigns, and more with visual logic.
Kit's Visual Automation Builder simplifies the creation of intricate email sequences through a user-friendly drag-and-drop interface. The total of 27 pre-made templates available within Kit can jumpstart your email marketing efforts.
Additionally, the platform's evolution into a creator marketing tool signifies a broader focus on supporting various facets of audience engagement and monetisation.
Through its App Marketplace, Kit provides seamless integrations with third-party tools to enhance your marketing strategies. Segmentation tools, commerce features, and automation capabilities all contribute to making Kit a comprehensive solution for digital entrepreneurs.
2. Broadcasts and Sequences
Easily send one-time emails (broadcasts) or set up automated drip emails (sequences) that nurture your audience over time.
In broadcast, you can also access the email templates. These pre-made templates will reduce your time and effort. You can create and send an individual email as per your needs.
How to start broadcasts:
Kit Dashboard > Send > Broadcasts > New Broadcasts > Browse templates > Select any one > Edit and Customise> Continue.
Furthermore, Kit's user-friendly interface simplifies the process of creating and tracking email campaigns. The ability to analyse performance metrics helps in refining marketing strategies efficiently. With Kit's broadcast and sequence features, nurturing leads and engaging with customers becomes more streamlined.
Leveraging the email templates provided by Kit ensures consistent and professional communication with your audience. The integration of segmentation tools within Kit allows for targeted and personalised messaging to different customer segments.
In an email sequence, you can run all emails on automation. As per the instructions you gave, the emails will be delivered on the perfect date and time. You don't need to send all emails manually.
By utilising Kit's analytics, you can optimise your marketing strategies effectively. The broadcast and sequence tools in Kit facilitate seamless lead nurturing and customer engagement. Employing Kit's email templates enables you to maintain a polished and uniform communication style with your audience.
The segmentation tools integrated into Kit enable tailored and personalised messaging for distinct customer segments. With email sequences in Kit, all emails can be automated for precise delivery timing.
3. Tagging and Segmentation
Kit allows powerful audience tagging, so you can send the right message to the right people at the right time. Whether your subscribers joined through a freebie, purchased a product, or abandoned a cart, you can target them accordingly.
When you are adding any subscribers through any one of the three options available in Kit (Image attached below), you can give the tag name for segmentation.
4. Forms and Landing Pages
Kit offers customizable forms and landing page templates that you can embed or host on Kit’s domain—ideal for lead generation without a website. You can add your domain with Kit.
Generally, Forms have been made for capturing leads by embedding the Kit form into the website's landing page, contact us page, or any pages and blog posts.
And, the landing page will stand for one CTA (Click to Action) like download e-book, get Summer offer, like that.
5. Commerce Tools
Sell digital products, subscriptions, and paid newsletters directly through Kit—no third-party checkout needed.
6. App Marketplace
The App Marketplace is one of the most exciting additions in Kit. It supports integrations with:
This makes it easy to automate workflows and connect with tools you're already using in your online business.
7. Built-in Analytics
Get insights into open rates, click-through rates, subscriber growth, and conversions—helping you make data-driven decisions.
How Kit Benefits Online Business Owners
Kit is purpose-built for creators and small business owners who want simple yet powerful tools to grow their online presence. Here’s how it helps:
- Saves Time with Automation: Once your workflows are in place, Kit runs your business communication on autopilot. Your customer will be more satisfied as you will deliver the right information timely.
- Builds Customer Relationships: Keep your audience engaged with personalised content.
- Monetisation Friendly: Sell products and manage payments directly. Almost all developed countries have.
- Easy to Learn: Kit’s intuitive interface makes it perfect even for non-tech-savvy users.
- Integrates Seamlessly: The App Marketplace bridges Kit with your favourite business tools, minimising manual work.
Whether you’re selling a course, running a niche newsletter, or growing a SaaS product, Kit keeps your customer communication efficient and personalised.
Pricing Plans
Kit offers flexible pricing that scales with your business size. As of now, it offers a 14-day free trial.
Tip: Annual billing gives you up to 2 months free.
App Marketplace Overview
The Kit App Marketplace is a major upgrade that allows business owners to integrate:
- E-commerce tools like Shopify, WooCommerce
- Course platforms like Teachable, Podia, Kajabi
- Survey tools like Typeform
- CRM and payment gateways like Stripe, PayPal
- Productivity and automation tools like Zapier and Make
These integrations help streamline tasks like customer onboarding, abandoned cart reminders, post-purchase follow-ups, and even tagging users based on behaviour across platforms.
Alternative Email Marketing Tools
If you're considering alternatives to Kit, here are a few notable options:
| Tool | Best For | Starting Price |
| MailerLite | Simplicity and affordability | Free up to 1,000 subscribers |
| ActiveCampaign | Complex automations and CRM | $29/month |
| Moosend | Budget-friendly automation | $9/month |
| Mailchimp | Brand awareness and all-in-one marketing | Free up to 500 contacts |
| Beehiiv | Newsletter-first creators | Free up to 2,500 subscribers |
Each of these has its strengths, but Kit shines when your focus is on selling digital products and growing an engaged audience as a creator.
Frequently Asked Questions (FAQs)
Q1: Is Kit good for beginners?
Absolutely. The interface is intuitive, and the platform provides excellent tutorials and customer support.
Q2: Can I migrate from Mailchimp or another platform to Kit?
Yes, Kit has built-in tools and support to help you migrate your audience and email sequences seamlessly.
Q3: Is Kit GDPR compliant?
Yes. Kit offers GDPR-compliant forms and data handling tools.
Q4: Can I use Kit without a website?
Yes. You can use Kit’s landing pages and forms to collect emails and build an audience without a website.
Q5: Can I sell digital products directly with Kit?
Yes, Kit has a native commerce tool to help you sell eBooks, courses, subscriptions, and more.
Final Thoughts: Is Kit Right for You?
If you're a content creator, solopreneur, course instructor, or online business owner, Kit is one of the best tools available today. With its rebrand from ConvertKit, it’s no longer “just” an email marketing tool—it’s a complete creator commerce platform.
Its ease of use, automation capabilities, native selling tools, and growing app marketplace make it an ideal choice for anyone serious about building and monetising an audience online.
Whether you’re just starting or scaling up, Kit grows with you—and that’s what makes it truly stand out.
Kit is the best email marketing tool for content creators!
